I have often sat in design workshops and user research debriefs with groups of people who can’t help but bring their mother in the equation. Pot kettle and black I hear you say (I quote mine repeatedly) and go as far as having a category for her on this very blog.
Below is a picture of a phone from fitage.com.
Do you like it?
Do you think the 60+ person in your life would like it?
I have been lucky enough to do lots of research with the generation that this phone aims to satisfy and, in my experience, our ‘Baby Boomers’ are a very sophisticated bunch.
I have met the occasional < 3 year-old who might think this is quite an exciting little number
Remember: you might think your mother is an old fuddy-duddy who asks you silly questions and uses the wrong terminology in amusing and embarrassing ways, but she is actually a sophisticated, accomplished woman who wants her gadgets to be easy to use AND stylish!
The contents of fitage.com is in German (thanks to my mother for the phone translation) but it just mentions ‘seniors’. There is a world of difference between 60+ and 80+. Does the German ‘neun und sechsziger’ generation want a phone like this? Great that it works with hearing aids but looks do matter. I have done research with people who are visually impaired and they have gadgets that tell them what colour clothes are, doesn’t that tell us something about how much we care about what we carry and wear?
The Voice of BBC Long Melford’s 82-year-old grandmother is always very carefully co-ordinated and her comfortable shoes are not chosen for comfort alone.
Big buttons is an easy call, now try doing big buttons with style. You can do it!
Am I ranting without due cause?