What is a browser?


The lovely people at Google took to the streets with a video camera and asked passers-by three questions: What is a browser? What is the difference between a search engine and a browser? Which browser do you use? Less than 8% of people interviewed on that day knew what a browser was. Less than 8% of people interviewed on that day knew what a browser was. Are you surprised? I wasn’t. These...

It ain’t just about usability


These days I work in a User Research department. Ah, user research, I hear you say, that’s about usability! Well, yes, but that isn’t all it is. Here is a post from Leisa at Disambiguity in which she illustrates very clearly the way I see things. Creating something that people will use is a little more involved than worrying about whether or not they can use it. Creating a compelling...

User research? Nah!


I often feel that I am in a constant battle to persuade people that User Research is a good thing. There is this resistance. Why spend all that money when we can just make it and see if it works? How about this? You are lucky enough to have won a pot of cash and you decide you want to build yourself the perfect house. You go to the architect. “Not to worry” – says the architect...

About Author


Ivanka Majic works in technology. She was Head of Design for Ubuntu, service managed Digital Marketplace through to beta, was acting director of digital for the Labour Party. She lives and works in Brighton where she works with the council’s digital first team, does a bit of teaching at Sussex University, and works with her husband on projects like restaurantsbrighton.co.uk and the BRAVOs. She has also started a podcast with her friend Michael which you can listen to at grandpodcast.com.