Tree hugging Standard Life


The Voice of BBC Long Melford has had some post. A letter from Standard Life telling him that his shares are doing well. Very nice. They go on to tell him that they would like to communicate by email. Under the heading ” A responsible approach to business” they ask for an email address so they can save money and trees. For each new email they receive they will plant a new seedling...

Saving the world


There I was looking at my email and wondering which of a few ideas floating around I should blog about and in what order when the Voice of BBC Long Melford insisted that I look up iCount. “Google it!”. So, I did. I have already mentioned that the environment is one of the things I care about. I cycle, I put on an extra jumper, unplug my mobile phone charger, turn down...

Usability in refugee camps in Sudan


A friend sent me a link to this article about user research at the coal-face of survival! It describes field research on ovens in use in refugee camps in Sudan. “Before we left for Sudan, we had little idea of what the cooking conditions were like; even some of the aid workers in Khartoum and Washington, DC, did not know things essential to the design of an appropriate stove, such as the...

About Author


Ivanka Majic works in technology. She was Head of Design for Ubuntu, service managed Digital Marketplace through to beta, was acting director of digital for the Labour Party. She lives and works in Brighton where she works with the council’s digital first team, does a bit of teaching at Sussex University, and works with her husband on projects like and the BRAVOs. She has also started a podcast with her friend Michael which you can listen to at