Do design? Do open source?


One evening a few months ago, Leisa and I had dinner and were chatting – as one does – about work and the challenges of design in the open source community. One outcome of the evening was Leisa going home and registering . It sat for a while. Then, last week, as we were chatting about my last blog post Leisa set up the ning thing, I cut and pasted my blog post in, few bits and pieces...

Marmite, my mate?


I started a rather undersubscribed group on Facebook to take the discussion about the dreadful travesty that is the changed Marmite recipe out of the kitchen at work and into the wider world. This is very obviously a personal rant. If you are not a Marmite lover then please support my right to Marmite the way I know and love it and not this immitation stuff they made for the squeezy (pah...

What’s in a name?


One of my favourite Seth Godin posts is a very old one about the branding of Global Warming.
To summarise: Global sounds nice, Warming also sounds nice.
What if it were called Atmospheric Cancer or Pollution Death?
So, on that note: Reuse, reduce, recycle!

Chinese company beats everyone else!


Apparently Apple came last and Lenovo came first (replacing Nokia) on a Green Peace list of companies who are nice to the environment. Apple are quick to state that on a different list they come higher. I say well done Lenovo! Apple, we can all try harder, don’t be all tit for tat, it’s the wrong subject for that. p.s. Lenovo, it would be good if you could change your country selector...

Undermining the brand


I was doing a little bit of user testing on a website for a very large multi-national quite a few weeks ago, just to inform a pitch, and one of the headlines for my findings was that the current site undermines the brand. More recently I was watching someone else present those findings to a board – we won the pitch btw – and at that headline there were some rather vociferous...

Nice Brand, nice experience


The Voice of BBC Long Melford sent me a link to the Howies site. Check it out. It is one of those brands that is all connected up and is lovely and fluffy and you sort of want to buy from them even if you aren’t into ‘sk8r’ gear. Like Innocent smoothies with their ‘Banana phone’ etc. Or little things like Google telling you that you are looking at ‘1 – 20...

About Author


Ivanka Majic works in technology. She was Head of Design for Ubuntu, service managed Digital Marketplace through to beta, was acting director of digital for the Labour Party. She lives and works in Brighton where she works with the council’s digital first team, does a bit of teaching at Sussex University, and works with her husband on projects like and the BRAVOs. She has also started a podcast with her friend Michael which you can listen to at