One of my favourite Seth Godin posts is a very old one about the branding of Global Warming.
To summarise: Global sounds nice, Warming also sounds nice.
What if it were called Atmospheric Cancer or Pollution Death?
So, on that note: Reuse, reduce, recycle!
Yes, combination of nice words sometimes means not so nice result 🙂
Recently I’ve got simple picture about when first flowers appeared each year in Chicago Botanic Garden
(http://www.flickr.com/photos/pntphoto/433118676/). First snowdrops appeared…. just beautiful. BUT, it’s earlier from year to year. Looks a little bit disturbing.
3rd January for snowdrops is definitely disturbing.