One of my favourite Seth Godin posts is a very old one about the branding of Global Warming.
To summarise: Global sounds nice, Warming also sounds nice.
What if it were called Atmospheric Cancer or Pollution Death?
So, on that note: Reuse, reduce, recycle!
Ivanka Majic works in technology. She was Head of Design for Ubuntu, service managed Digital Marketplace through to beta, was acting director of digital for the Labour Party. She lives and works in Brighton where she works with the council’s digital first team, does a bit of teaching at Sussex University, and works with her husband on projects like restaurantsbrighton.co.uk and the BRAVOs. She has also started a podcast with her friend Michael which you can listen to at grandpodcast.com.
Yes, combination of nice words sometimes means not so nice result 🙂
Recently I’ve got simple picture about when first flowers appeared each year in Chicago Botanic Garden
(http://www.flickr.com/photos/pntphoto/433118676/). First snowdrops appeared…. just beautiful. BUT, it’s earlier from year to year. Looks a little bit disturbing.
3rd January for snowdrops is definitely disturbing.