Nice Brand, nice experience

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The Voice of BBC Long Melford sent me a link to the Howies site. Check it out. It is one of those brands that is all connected up and is lovely and fluffy and you sort of want to buy from them even if you aren’t into ‘sk8r’ gear.

Like Innocent smoothies with their ‘Banana phone’ etc.

Or little things like Google telling you that you are looking at ‘1 – 20 of hundreds‘ of emails. It’s all you need to know and it makes you smile.
of hundreds

What a touchy-feely post! It is to compensate for the previous rant…

To be fair, the mere mention of Howies in the office sparked an almost romantic review of the joys of being their customer from one of my colleagues.

Let’s applaud them for the efforts in customer experience and their human-centred brand. Hurrah!

About the author

Ivanka

Ivanka Majic works in technology. She was Head of Design for Ubuntu, service managed Digital Marketplace through to beta, was acting director of digital for the Labour Party. She lives and works in Brighton where she works with the council’s digital first team, does a bit of teaching at Sussex University, and works with her husband on projects like restaurantsbrighton.co.uk and the BRAVOs. She has also started a podcast with her friend Michael which you can listen to at grandpodcast.com.

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By Ivanka

About Author

Ivanka

Ivanka Majic works in technology. She was Head of Design for Ubuntu, service managed Digital Marketplace through to beta, was acting director of digital for the Labour Party. She lives and works in Brighton where she works with the council’s digital first team, does a bit of teaching at Sussex University, and works with her husband on projects like restaurantsbrighton.co.uk and the BRAVOs. She has also started a podcast with her friend Michael which you can listen to at grandpodcast.com.

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