Undermining the brand


I was doing a little bit of user testing on a website for a very large multi-national quite a few weeks ago, just to inform a pitch, and one of the headlines for my findings was that the current site undermines the brand. More recently I was watching someone else present those findings to a board – we won the pitch btw – and at that headline there were some rather vociferous...

Nice Brand, nice experience


The Voice of BBC Long Melford sent me a link to the Howies site. Check it out. It is one of those brands that is all connected up and is lovely and fluffy and you sort of want to buy from them even if you aren’t into ‘sk8r’ gear. Like Innocent smoothies with their ‘Banana phone’ etc. Or little things like Google telling you that you are looking at ‘1 – 20...

Tree hugging Standard Life


The Voice of BBC Long Melford has had some post. A letter from Standard Life telling him that his shares are doing well. Very nice. They go on to tell him that they would like to communicate by email. Under the heading ” A responsible approach to business” they ask for an email address so they can save money and trees. For each new email they receive they will plant a new seedling...

Robot power


So here is quite an interesting article about the use of robots to replace humans in the workplace. “Just give it electricity, and a robot can work for long hours, even doing repetitive work, and you don’t have to worry about labor laws,” Sudo said. I can see the appeal from the business perspective but my first personal reaction was negative. It’s bad enough to be greeted...

About Author


Ivanka Majic works in technology. She was Head of Design for Ubuntu, service managed Digital Marketplace through to beta, was acting director of digital for the Labour Party. She lives and works in Brighton where she works with the council’s digital first team, does a bit of teaching at Sussex University, and works with her husband on projects like restaurantsbrighton.co.uk and the BRAVOs. She has also started a podcast with her friend Michael which you can listen to at grandpodcast.com.